Tuesday, 5 November 2013

The rise and rise of cake pops


It seems we can’t get enough of cake pops just now. Typing those two little words in Google brought up a whopping 4.5m results today.

But even three years ago, I bet not many people would have even heard of these versatile sweet treats. So where did the idea come from, and why has it taken off so hugely?

Bakers have always had little tricks for using left-over cake (doughnut holes, anyone?) – but it was only when Angie Dudley, the creative mind behind the Bakerella website, wrote Cake Pops in 2010, did the trend take hold in earnest. The book became a New York Times Best Seller, the trend crossed the Atlantic, and the rest, as they say, is history.

The popularity of these treats seems to come from their versatility and the many variations that can be created from a simple concept. From birthdays to weddings to seasonal events such as Hallowe’en and Valentine’s Day, cake pops can be ingeniously decorated for any occasion. Plus, they’re easy to make, with the equipment you need being inexpensive and simple to use.

And who would be able to resist a tiny, super-sweet, fun-packed treat on a stick, designed to raise a smile and a lick of the lips?

We reckon this is a trend that will stand the test of time (cup cakes, the older sister of the cake pop, are still just as popular as they ever were since their resurgence in the noughties). That’s why we’re constantly looking for ways of keeping our loyal customers with all the latest cake-pop accessories to keep them popping for many years to come!

Cake Pop Heaven will be exhibiting at Cake International at the NEC, Birmingham, between 8 – 10th November 2013. Come and see our fab range of cake pop supplies!

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